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Digital Marketing Coordinator

Epilepsy Action Australia
  • Full time
  • National, niche leading charity of health services
  • Fabulous career opening, reporting to the Marketing & Community Engagement Manager
  • Located in Lane Cove West

We are seeking a performance driven, creative and highly analytical Digital Marketing Coordinator to join our team in a brand-new role. Working as part of the Marketing & Community Engagement team you will play a key role in growing all digital channels to nurture and convert all audiences.

Responsibilities will include:

  • Develop, schedule, post and monitor compelling and engaging digital content (messaging, tiles, video) across all social channels with a focus on Facebook, Instagram and LinkedIn
  • Create and coordinate the digital content calendar in collaboration with key internal stakeholders
  • Deliver paid campaigns to maximise awareness and drive traffic to website (includes remarketing campaigns)
  • Analyse and report on metrics and apply key learnings to improve performance, grow channels and achieve desired objectives
  • Optimise all company websites using best practice SEO
  • Update company websites with engaging, relevant content to attract, nurture and convert all visitor genres
  • Analyse, measure and track performance across all sites, with an intuitive understanding of Google Analytics, Google Tag Manager, Google Data Studio, Keyword Planner and other relevant tools
  • Coordinate and measure paid digital acquisition campaigns (SEM, PPC)

Other activities may include:

  • Database management
  • Creation and execution of targeted EDMs
  • Coordination of national marketing calendar
  • Campaign and competitor research and reporting
  • General online and offline support to the Marketing & Community Engagement team

Successful criteria:

  • At least 3 years’ experience in a broad-based digital marketing role
  • Relevant tertiary education (Marketing, Communications, Media Studies or equivalent)
  • Excellent technical ability and a comprehensive understanding of best practice across all digital channels (SEO, SEM, Social)
  • Performance driven, creative and highly competent in using analytics to inform strategy
  • Ability to work collaboratively and professionally with a broad range of stakeholders
  • Sound, professional writing skills suitable for online environments
  • Detail oriented, highly organised, enthusiastic and motivated
  • Experience in photography/videography would be of value but is not essential (experience with video editing software also an advantage)
  • Experience with basic graphic design would be of value but is not essential
  • Willingness to work flexible hours including evenings or weekends if required
  • Charity experience would be highly desirable

How to apply

This job ad has now expired, and applications are no longer being accepted.
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