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Media and Communications Adviser

Centre for Excellence in Child and Family Welfare

The Centre for Excellence in Child and Family Welfare (the Centre) is a not-for-profit peak body for child and family service organisations in Victoria. We advocate for children, young people and families and provide training, research and networking opportunities to the sector. We focus on the voices of young people in foster, kinship and residential care in Victoria.

The Centre is committed to being a diverse and inclusive workplace, and to the health, wellbeing and cultural safety of our staff. We encourage applicants of any background, culture, gender, and experience to apply – we don’t discriminate. We strongly encourage applications from Aboriginal and Torres Strait Islander people.

Position Summary

The Media & Communications Adviser role will lead and craft proactive and responsive media coverage for the Centre, its CEO Deb Tsorbaris, as well as its campaigns and projects. You will be responsible for planning, pitching and managing media opportunities across print, radio, television and digital news. The Media & Communications Adviser will be integral to creating and leading the Centre’s media strategy for both internal and external media and communications. At the heart of this role is generating media leads that impact and involve children, young people and families.

You will also have oversight of our social media platforms to monitor emerging stories, campaigns and breaking news along with the Digital Communications Coordinator. The successful applicant will have experience in media and journalism, with an established network of contacts in print, radio, TV and digital news outlets, as well as solid written content creation experience

  • Reports to: Executive Manager, Strategic Projects & Communications
  • Part of the three-person Media and Communications Team

Key Accountabilities

Media Relations

  • Plan, pitch and manage media opportunities
  • Manage incoming media requests according to organisational values and strategy
  • Establish strategic messaging and media goals for the Centre’s core brand
  • Plan and deliver media campaigns for specific Centre projects
  • Prepare media releases and statements on behalf of the organisation
  • Develop and maintain relationships with journalists and media outlets
  • Comprehensively brief spokespeople and provide media support and training where necessary

Communications & social media

  • Work with the Digital Communications Coordinator to develop content and digital campaigns
  • Write speeches and talking points for the CEO for events, forums and media opportunities
  • Provide support to Digital Communications Coordinator with day-to-day social media management and EDMs
  • Provide communications support at and in the lead-up to events, including social media coverage

Key Selection Criteria

To be successful in this role you should have:

  • At least 2 years’ experience in a journalism role or similar media officer/adviser position
  • Excellent writing and communications skills
  • Knowledge and understanding of the news cycle and generating media leads
  • Competence in social media management

Experience (desired)

  • Experience working with NFPs or community organisations.
  • Previous experience writing briefing notes, CEO talking points, and speeches.
  • Working in a small team.


  • Excellent verbal and written communication skills
  • Media management
  • High level of proficiency creating content for and managing Facebook and Twitter
  • Proficient creating digital content: text, images, video
  • Ability to meet deadlines and work well under pressure
  • Ability to forward plan, schedule and manage priorities
  • Ability to manage expectations and work well with different teams and stakeholders, and ability to work well autonomously

What we can offer you:

  • A flexible and supportive work environment in the heart of the city
  • Generous salary packaging benefits
  • Professional development and training opportunities
  • Engaging work with purpose

Conditional Employment Requirements

  1. Satisfactory police check
  2. Satisfactory Working with Children check
  3. Proof of the right to work in Australia

A position description is attached.

How to apply

This job ad has now expired, and applications are no longer being accepted.

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