- Job posted on: 13th Jan 2021
- Applications close:
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Celebrating over 60 years, Cancer Council NSW (CCNSW) is a 94% community funded, community focused not for profit. We look at all areas of cancer from research to information and support.
As part of the wider Marketing and Fundraising Division, the Digital Unit is responsible for the holistic approach to digital across the organisation, from implementation of website experience; marketing technology; online data hygiene; to strategic direction and implementation of the ‘always on’ programmatic and SEM channels.
The digital experience is critically important to the organisation and a key element that helps increase traffic to our websites and develop long-term relationships with constituents across all areas of the organisation.
Overall, we aim to take audiences on a unique journey with the brand through a superior experience that is personalised and driven through insights.
This role will working collaboratively with managers, key stakeholders, and the data agency to continuously improve the Google MarTech ecosystem to create a 360-supporter view and improve data hygiene across our 22 websites.
In collaboration with the Data Scientist, you will also be analysing the data to provide insights and recommendations. This role will also be responsible for the strategy and implementation of ‘always on’ activity across programmatic and SEM (Google AdWords & Bing), to budget and target.
You will be supporting the Digital Unit Manager to implement core marketing technologies including marketing automation and you will ensure that all plans ladder up to the Digital Strategy and ultimately the overarching Marketing & Fundraising Growth Plan.
Working closely with the Digital Unit Manager and team to drive innovation through digital marketing, you will be responsible for:
In a role focussed on enhancing online supporter experience through tagging and tracking of the websites - reporting data – continuous UX improvement – this role is for someone who enjoys working with complexities that come with 22 websites, and has an attitude and natural inclination for seeking out the best. With your tertiary qualifications in marketing, media or communications, and/or relevant experience, you will also need:
Cancer Council NSW is an inclusive place to volunteer and work. We embrace diversity, celebrate our differences, and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups. As such, if you require any adjustments to submit your application, please get in touch with us at email@example.com, using the subject line: Digital Specialist enquiry via EthicalJobs.
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If you have any questions or need any additional information, please do not hesitate to call Bridget on (02) 93341436.