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Digital Specialist

Cancer Council NSW
  • Bring your digital data and marketing technology experience and gain experience in a leading NFP, where your role has purpose, and you are valued
  • Primarily based in Woolloomooloo office with a balanced approach to flexibility with WFH
  • Maternity Leave Cover till February 2022

Celebrating over 60 years, Cancer Council NSW (CCNSW) is a 94% community funded, community focused not for profit. We look at all areas of cancer from research to information and support.

Organisational Context

As part of the wider Marketing and Fundraising Division, the Digital Unit is responsible for the holistic approach to digital across the organisation, from implementation of website experience; marketing technology; online data hygiene; to strategic direction and implementation of the ‘always on’ programmatic and SEM channels.

The digital experience is critically important to the organisation and a key element that helps increase traffic to our websites and develop long-term relationships with constituents across all areas of the organisation.

Overall, we aim to take audiences on a unique journey with the brand through a superior experience that is personalised and driven through insights.

Break it down….what’s involved?

This role will working collaboratively with managers, key stakeholders, and the data agency to continuously improve the Google MarTech ecosystem to create a 360-supporter view and improve data hygiene across our 22 websites.

In collaboration with the Data Scientist, you will also be analysing the data to provide insights and recommendations. This role will also be responsible for the strategy and implementation of ‘always on’ activity across programmatic and SEM (Google AdWords & Bing), to budget and target.

You will be supporting the Digital Unit Manager to implement core marketing technologies including marketing automation and you will ensure that all plans ladder up to the Digital Strategy and ultimately the overarching Marketing & Fundraising Growth Plan.

How?

Working closely with the Digital Unit Manager and team to drive innovation through digital marketing, you will be responsible for:

  • Data reporting and tracking – Implementation, management, quality control of tagging and tracking for all fundraising campaigns; management of Google Analytics and data visualisaton with Data Scientist.
  • Working with the Data Science to link offline and online data to create 360 supporter view and channel agnostic approach.
  • Lead ‘always on’ and appeal campaigns across SEM and Programmatic channels to drive efficiencies, increase revenue online, reduce cost to serve and support our vision.
  • Execute digital testing and innovation strategies to optimise campaigns, improve results, generate sustainable revenue leads and increase retention.
  • Manage and maximise the relationship with SEM/Programmatic media agency and data agency.
  • Represent the digital team in campaign meetings to drive one ecosystem thinking and organisational audience matrix.
  • Continue to improve the Google MarTech ecosystem with support from the Data Agency.
  • Identify and provide recommendations across technology stack to ensure continuous improvement and enhancement of online supporter experience.

Who are we looking for?

In a role focussed on enhancing online supporter experience through tagging and tracking of the websites - reporting data – continuous UX improvement – this role is for someone who enjoys working with complexities that come with 22 websites, and has an attitude and natural inclination for seeking out the best. With your tertiary qualifications in marketing, media or communications, and/or relevant experience, you will also need:

  • A deep level of experience in Digital across agency and/or client
  • Strong understanding of Marketing Automation tools.
  • Sound understanding of Marketing Technologies and Google Marketing Platform.
  • Strong data and analytical skills and data-driven marketing experience.
  • Proven digital marketing channel experience across Facebook, Twitter, Instagram, LinkedIn, YouTube, GDN – specifically SEM and Programmatic.
  • CRO – experienced in building a foundation of solid continual testing across campaigns and appeals that improves and ensures that we have an effective ROI on all activity.
  • Media buying experience across SEM/programmatic.
  • Experience in management of budgets.
  • Technical digital marketing skills combined with commercial acumen.
  • Excellent verbal and written communication, attention to detail, presentation, time management and project management skills.
  • Ability to work calmly under pressure, work to tight deadlines and manage competing priorities.
  • Ability to manage own workload, work autonomously and as part of a team.
  • Strong sense of accountability and customer service.

CCNSW Diversity and Inclusion statement

Cancer Council NSW is an inclusive place to volunteer and work. We embrace diversity, celebrate our differences, and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups. As such, if you require any adjustments to submit your application, please get in touch with us at careers@nswcc.org.au, using the subject line: Digital Specialist enquiry via EthicalJobs.

Don’t miss out! Apply online by clicking apply now then click on the role title and submit your cover letter and resume!

If you have any questions or need any additional information, please do not hesitate to call Bridget on (02) 93341436.

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