• Be instrumental in overall success of high calibre team
• Positive and collaborative company culture
• Competitive salary with generous employee benefits
• 4 weeks annual leave plus 1-week well-being leave
• Flexible working arrangements including work from home

About Launch Housing

Launch Housing is a secular Melbourne-based community organisation that provides homelessness services and life-changing housing supports to disadvantages Victorians. With over 400 staff working across 13 locations, we want to end homelessness and are committed to creating lasting societal change to help those most in need in our community. In a country as wealthy as ours no one should be homeless.

Launch Housing is delivering a high-impact strategy that aims to reduce homelessness in Melbourne with strong government support for new solutions to build more social housing and to reverse the rate of people sleeping rough.

COVID has seen our mission to end homelessness come under the spotlight. The crisis has demonstrated that our own health is intimately connected to the health of the person next to us and that everyone needs shelter. Many in the community have or are experiencing some form of economic or housing insecurity and the latest research confirms that attitudes to homelessness have softened. And as our city approaches a new covid-normal and seeks to rejuvenate our community, we are at the forefront of asking how our city can now be liveable for everyone.

We want skilled leaders to help us be an organisation that empowers fresh thinking, agility and displays courage. If you are this person, read on….

About the role

Reporting to the General Manager of Campaigns & Engagement, the Marketing & Community Engagement Manager is a senior member of the Campaigns & Engagement (C&E) team.

The C&E team aims to galvanise communities into action to end homelessness, to raise funds for our critical programs, and to challenge the stigma that surrounds people experiencing homelessness (See appendix for team structure). This role is central to all these strategies and through marketing and campaign expertise, brings new and existing supporters together to discuss, share, donate and act to end homelessness in Melbourne.

The role is both strategic - providing though leadership, guidance and oversight to all our marketing efforts - and very hands-on in operationalising and delivering campaigns and plans. The role works across media and PR, events, digital engagement and across the marketing mix, guiding our content and storytelling strategy and developing multiple forms of community engagement including building our volunteering program.

About you

We are seeking an inspirational campaign leader, one with the creativity, innovation and strategic foresight to create a movement to inspire change. A person who is committed to end homelessness, and has the skill to craft a message that inspires the community, government and business sector to adopt and support new ways of being part of the solution.

The person is comfortably working both conceptually and operationally, and can turn ambiguity into clear direction. The person builds the collective confidence of a small but nimble and hard-working team in storytelling, digital, media and volunteer engagement looking to work under a unified plan that brings our brand and campaigns to life.

There will be times when you will stop the clock and stare out the window to think and dream big, and times when you are rolling up your sleeves to get things done under deadline.

The general public are tired from covid and negative messages. They want inspiration and pragmatic hope that not every problem is in the too hard basket. Homelessness can be solved. This key role is the thread that draws our values, culture, brand and actions together. Are you that person?

Experience and Attributes

• Bravery and energy championing change, generating ideas and bold plans
• Highly engaging manner with outstanding communication skills
• Style in collaborating with purpose
• Creativity, confidence and gravitas in their marketing approach
• Calmness under pressure, their smile through ambiguity, and ready to launch at the end of busy week

Key experience includes:

• Ideally work experience from both in and outside the NFP sector
• Tertiary qualifications in marketing and/or related field
• Considerable campaigning skills and proven track record in designing and delivering successful marketing and engagement campaigns
• Strategic brand management experience building brand equity and bringing brand positioning statements to life
• Strong experience in digital marketing techniques and or marketing automation that bring scale and ROI to strategy
• Awareness of social policy and structural inequality an advantage
• Understanding and empathy towards people experiencing homelessness a must

Note: full COVID-19 vaccination, Working with Children and police checks are mandatory at Launch Housing.

The perks and benefits

• Work for a value-based organisation with a clear mission and vision
• Positive and supportive team
• Wellbeing days (on top of annual leave) + Purchased Leave options
• Gender neutral paid parental leave
• Training and career growth opportunities across Launch Housing

How to Apply

Please see the full position description attached below. To apply for this opportunity, click Apply Now. (Ref code: 5692544)

If you need additional information about this role, please contact Howard Ralley, General Manager - Campaigns and Engagement at [email protected], using the subject line: Marketing and Community Engagement Manager enquiry via EthicalJobs.

Please note there is no closing date for this role and shortlisting will occur on a rolling basis, so please don't delay in submitting your application.

All applicants must have the right to work in Australia and will be required to complete a Working with Children Check and Police check. Launch Housing is an Equal Opportunity Employer and supports accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islanders, culturally, religiously and linguistically diverse people, young people, older people, women, and people who identify as gay, lesbian, bisexual, transgender, gender diverse, intersex or queer.We acknowledge Lived Experience as unique expertise and encourage people with a Lived Experience of Homelessness to apply.