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Digital Specialist - National Campaigns - Flexible Location

Beaumont People
A new role that will support States and Territories to plan, design, and deliver shared national digital campaigns to grow overall supporters and revenue.
  • Inspiring charity that offers people much needed support during critical times
  • Key role supporting the States and Territories in planning and delivering shared digital campaigns
  • This role can be based in Sydney / Canberra / Brisbane or Adelaide

About the Organisation

The St Vincent de Paul Society in Australia has more than 45,000 members and volunteers, who work hard to assist people in need and combat social injustice across Australia.
  
The Society works under a State-led Model for shared national fundraising and marketing campaigns including the Vinnies CEO Sleepout, Winter Appeal, Christmas Appeal and always on campaigns across a range of Society activities. NSW is the lead state and works in collaboration with all Society States and Territories under a collaborative working group approach.

About the Role

Reporting to the National Campaigns Manager, this role is accountable for the planning, designing and delivery of digital campaigns and programs of work that will drive supporter growth and revenue for the Society’s key national campaigns – Winter Appeal, Christmas Appeal, and the Vinnies CEO Sleepout.
  
This is a key role supporting the Lead State (NSW) for all shared national campaigns and building an integrated multi-channel supporter experience.
  
The ideal candidate will be an experienced digital marketer, comfortable moving between creative, technical and project coordination. You will be results focused with a proven track-record driving online fundraising and/or online sales. Previous experience overseeing paid campaigns across video, social, search and display platforms and experience using analytics is a must.

Key Responsibilities  

  • Plan, develop and implement online fundraising strategies to meet appeals targets, online lead generation for peer-to-peer fundraising events as well as one-off donations from key appeals across multi-channel to budget
  • Lead the development and coordination of advertising including targeting, testing, creative and reporting to drive performance across various digital campaigns
  • Manage agency relationships including digital advertising agencies
  • Develop new digital revenue opportunities for digital campaigns, creative and revenue streams across all digital channels
  • Manage and deliver reporting and analytics post-campaign, with a focus on producing actionable insights and recommendations 

Skills and Attributes 

  • Tertiary qualification in marketing, digital marketing, or related field
  • Previous experience with Google Analytics and Google Marketing Platform
  • Proven success managing campaigns on Facebook ads manager and other social platforms
  • Demonstrable experience in web development, UX and SEO/SEM
  • Strong stakeholder skills to manage digital agencies
  • Knowledge of implementing journeys across marketing automation platforms
  • Ability to manage campaign budgets
  • Strong attention to detail
  • Alignment with the mission and ethos of St Vincent de Paul Society  

Application Process

Please apply as soon as possible as applications will be reviewed on an immediate basis. Please direct all general enquiries to Kristina Lesko at Beaumont People on [email protected] using the subject line: Digital Specialist - National Campaigns enquiry via EthicalJobs. 
 
Beaumont Not for Profit has been contracted to recruit this role.  Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a Not-for-Profit basis.
  
At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way.  We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.

How to apply

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