• Become a part of a team that is devoted to making the world a healthier place.
• A collaborative role marketing digital mental health hubs and clinical services
• Full time contract until December 2021

About the Institute:

The Black Dog Institute is a Medical Research Institute and a global leader in translational mental health research. We harness the latest technology and other tools to quickly turn our world-class research findings into clinical services, education and e-health products that improve the lives of people with mental illness and the wider community.

We pride ourselves on translating our own world leading Workplace Mental Health research into an award-winning culture that encompasses a holistic view of wellbeing. We aim to create a positive, mentally healthy workplace that recognises the importance of meaningful work, balanced lifestyles, psychological well-being and continual learning whilst being guided by our core values - Collaboration, Compassion, Excellence, Innovation and Respect. We offer:

• Competitive salaries
• Salary packaging
• Commitment to Learning and Development
• Flexible working hours and work-life balance
• Generous parental leave policy
• Pet friendly office
• Social and team events

About the Role:

Reporting to the Brand and Marketing Manager, the purpose of this role is to effectively market Black Dog Institute's digital mental health hubs and other clinical services that have been created to meet the need for more responsive styles of mental health care. Working as part of a small, collaborative team, the role will develop and execute integrated marketing and communications campaigns that effectively position the hubs and other clinical services within the market and drive awareness and conversion within the identified audience segments.

Key Duties:

• In collaboration with key stakeholders, develop positioning and key messages from audience Insights
• Under direction of the Brand and Marketing Manager, develop Integrated marketing and communications campaign plans to drive use of BDI clinical services with a focus on two digital health hubs
• Execute campaign plans including website, edm, ad and other copywriting, media planning, managing suppliers, working collaboratively with the BDI digital, media, and education teams
• Be the key contact for internal and external stakeholders for project marketing and communications matters, including internal communications
• Work collaboratively across the organisation to Identify opportunities, leverage existing activity and create efficiencies
• Work collaboratively with partner organisations to leverage their networks and channels for promotion of the hubs
• Review and report on marketing and communications activity for internal and external stakeholders
• Ensure that campaigns are executed to time and budget

About You:

The successful candidate will have the following:

• Tertiary qualification in Marketing, Communications or similar
• A minimum of three years' experience in the development and execution of integrated marketing and communications campaigns
• Ability to communicate effectively with stakeholders at all levels of seniority
• Highly developed interpersonal and communication skills with the ability to positively influence outcomes and develop and maintain productive working relationships
• Proactive, solution-focused approach to work
• Copywriting and email marketing experience
• Excellent briefing and supplier management skills

Desirable

• Experience marketing health or wellbeing products or services

For a full list of duties and selection criteria, please download the position description. Please apply using the online portal (link below) with your resume and cover letter addressing selection criteria outlined in the position description. Candidates who apply via email will not be considered.

Please email [email protected], using the subject line: Campaign Manager - Digital Mental Health / Clinics enquiry via EthicalJobs if you have any questions or queries.

The Black Dog Institute is an EEO Employer.

Aboriginal and Torres Strait Islander people and encouraged to apply.