• Become a part of a team that is devoted to making the world a healthier place
• Create engaging and compelling communications for a broad range of audiences
• Full-time ongoing position, salary: $100k + super + salary packaging

About the Institute:

The Black Dog Institute is a Medical Research Institute and a global leader in translational mental health research. We harness the latest technology and other tools to quickly turn our world-class research findings into clinical services, education and e-health products that improve the lives of people with mental illness and the wider community.

We pride ourselves on translating our own world leading Workplace Mental Health research into an award-winning culture that encompasses a holistic view of wellbeing. We aim to create a positive, mentally healthy workplace that recognises the importance of meaningful work, balanced lifestyles, psychological well-being and continual learning whilst being guided by our core values - Collaboration, Compassion, Excellence, Innovation and Respect.

We offer:

• Competitive salaries
• Salary packaging
• Commitment to Learning and Development
• Flexible working hours and work-life balance
• Generous parental leave policy
• Pet friendly office
• Social and team events

About the Role:

Reporting to the Head of Marketing and Communications, this role is a key part of the marketing and communications function at the Black Dog Institute. This will primarily involve assisting in the planning and execution of all brand, marketing and communication activities developed in response to the organisation strategic plan.

The role is focused on creating engaging and compelling communications across a range of channels for a broad range of audiences including consumers, health professionals, donors, fundraisers, volunteers, businesses, researchers and other stakeholder groups. The role provides support in defining our brand as well as the value proposition of our products and services.

Who Would Suit This Role?

This role is ideal for someone with a proven track record in a similar role, looking to upskill and/or join an organisation that empowers people to make a difference in the world.

Our team is dynamic, driven and ready for anything, as a lean team, we are an all hands to the pump group of people, who are also well organised and we run a tight ship. We are flexible, kind and supportive and believe strongly in collaboration and working together to get the best results. Someone keen to lead and inspire is key for this role.

This role would suit someone passionate for the mental health sector, well versed in brand and up to date with comms best practice, willing and able to drive projects from end to end. The role requires a good eye for design, crash hot content creation, a can-do approach and a growth mindset. The ability to champion and advocate the end-user/audience is a must. Finally, a sense of a humour is critical to success in this role!

Key Responsibilities:

• Develop messaging communications strategy and hierarchy to establish message. framework and the creation of central content that can then be re-purposed and used across the organisation for multiple channels and audiences.
• Champion (with the Internal Communications Officer) the development of Black Dog messaging enabling us to differentiate and clearly share our vision, mission and work with the outside world.
• Develop, design and write new content and leverage/re-purpose existing content across print, online and advertising channels in consultation with the Head of Marketing and Communications.
• Manage and deliver the design, content and production of marketing collateral, such as brochures, flyers, reports, government submissions and other resources.
• Responsible for the delivery of the Annual Report. Writing, briefing and liaising with external suppliers including designers, mailing houses and printers as required.
• Management of Voice, Identity and Reputation – helping us to maintain brand integrity. Includes developing brand guideline updates and the development of other processes and toolkits that enable the organisation to deliver work on brand every time.
• Respond to enquiries and requests from external stakeholders for Black Dog mental health information and materials and maintain a register of requested collateral.
• Support and manage our marketing partnerships and contra-based activity as well as support and brand guidance to our Partnerships team.
• Ensure self and all staff comply with all WHS legislation WHS Policy and Procedures.

SELECTION CRITERIA:

Essential Criteria

• A relevant tertiary qualification in Marketing, Communications, Digital, Design or related field.
• 3- 5 years' work experience in a brand and marketing and/or communications role – with examples of major projects across campaign delivery, cross functional team management, brand identity, collateral and content creation etc.
• Exceptional and creative written communications skills.
• Passion and drive for keeping up to date with industry best practice in comms.
• The ability to understand the audience and create 'customer' centric communications.
• Excellent interpersonal and oral communications skills and ability to work in a team.
• High level of attention to detail in grammar, writing and proofreading.
• Demonstrated experience in successfully managing projects, such as development of marketing materials and collateral, and ability to work successfully with external suppliers.
• Ability to work independently when needed, take a pro-active approach and complete tasks on time.
• Well organised, excellent project management skills and able to manage multiple projects with competing deadlines.
• Demonstrated confidence and self-starter, with a passion to learn.
• Empathy or alignment with mental health and wellbeing.

Desirable

• Some experience in Adobe Photoshop, Illustrator or InDesign.
• Experience in testing and innovating new ideas in communications.

For a full list of duties and selection criteria, please download the position description here.