• Permanent - Full time Collingwood

Do you want to be part of using the business of banking as a force for good? Do you want to create positive impact for people and the planet? Bank Australia is the bank for people who want to be part of a movement creating a fairer and more just world.

We’re growing fast as more people choose to align their banking with their values. We’re a customer owned, B Corp certified bank. We empower our staff and 180,000+ customers to be part of the clean money movement.

We are currently seeking a permanent, full time Senior Marketing Consultant - Digital to join our Marketing Team. The Senior Marketing Consultant - Digital is a key role within the marketing team and is responsible for developing and delivering the digital brand campaigns for Bank Australia.

The role will be responsible for the ongoing revision and optimisation of campaign pages on the website (in partnership with the Website Team), developing digital brand media plans, supporting media budget management and ensuring we are always focused on delivering best practice digital advertising experience to attract our values aligned, target market customers.

This role will be well suited to an experienced marketer who has an in-depth understanding of the digital campaign landscape, complex media buys and a passion for emerging digital and tech trends.

Why join us

• We have big plans to become Australia’s most trusted bank and a leading purpose-driven business.
• As a certified B Corp, we’re part of a global business community who meet the highest social and environmental standards, putting purpose over profit.
• Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
• We offer flexible working options and competitive salary and benefits, including 12% super, paid parental, volunteer, family violence leave and opportunity for bonus annual leave.
• We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
• We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
• We are the first bank in the world to own its own Conservation Reserve – which we use to protect threatened species and involve staff in conservation.

What you will be doing

• Focus on core brand campaigns, including support core ATL bursts whilst ensuring the effectiveness of our Always On Strategy
• Establish A/B testing strategy across all major campaigns
• Analyse and produce comprehensive reports on performance effectiveness
• Keep ahead of trends in the financial services sector and purpose-led sectors to help drive creative and media improvements
• Support the management of the creative matrix and budget across both brand and product
• Support the optimisation and development of key campaign pages with the web team to ensure we are creating a seamless user experience
• Support with the website A/B testing plan and personalisation strategy
• Work closely with the brand team to develop campaigns aligned to the brand look and feel, whilst maintaining brand tone appropriate for each channel
• Act as a key resource for internal stakeholders across all levels, building and growing strong relationships
• Provide relevant reporting and insights on the effectiveness of activities to enable ongoing optimisation
• Analyse website data, implement tracking and report on digital campaign activity
• Conduct detailed analysis and reporting on campaign performance using available data sources and analytical tools, and provide recommendations to maximise ROI
• Assist with preparation of data for the annual Impact Report.

What you will bring

• Significant experience in a similar digital marketing role
• Solid working knowledge of the digital marketing space and the vital role that website plays
• Deep understanding of the digital landscape, including working knowledge of tools such as; Customer data platforms, Ad servers, Dynamic creative display, Google Analytics (including migration to GA4) and Keyword research tools
• SEO knowledge
• Experience with Google Suite programs
• Experience with testing from planning, execution to reporting
• Excellent project management skills and ability to manage multiple projects at once
• Strong relationship building ability and stakeholder management skills • Outstanding communication skills – written, verbal and interpersonal
• Effective time management and organisational skills
• Strong analytical and reporting skills
• Well-developed PC skills including Word, Power Point and Outlook
• Tertiary qualifications in marketing or communications
• Commitment to Bank Australia’s purpose, aspiration, values and brand as well as the B Corp ethos.

By submitting an application you agree to Bank Australia’s Privacy Policy for applicants and confirm that you are legally able to work in Australia. Bank Australia is an equal opportunity employer committed to sustainable development. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities because we want to reflect the diversity of our communities. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.

Bank Australia reserves the right to withdraw this advertisement at any time. Candidates will be progressed as applications are received, rather than after the advertisement closure date. If you wish to be considered, please submit your application as soon as possible. Please note, the successful candidate will be subject to satisfactory background checks including but not limited to police and previous employment.