About the Asylum Seeker Resource Centre

Founded in 2001, the Asylum Seeker Resource Centre (ASRC) is Australia’s largest human rights organisation providing support to people seeking asylum. We are an independent not-for-profit organisation whose programs support and empower people seeking asylum to maximise their own physical, mental and social well being. We champion the rights of people seeking asylum and mobilise a community of compassion to create lasting social and policy change.

We are a value-driven organisation that strives to be part of a change movement that supports people seeking asylum by providing critical services such as assistance with accommodation, food provisions, casework and legal services.

The ASRC movement is proudly supported by a community of committed volunteers and supporters who embrace the organisation’s vision that people seeking asylum can live safely, sustainably, independently and equally.

Our Values

The human rights of people seeking asylum and refugees are at the foundation of all we do and the workforce makes it happen, doing the work to bring the vision and purpose to life.

Our organisational values are:

• Welcoming
• Authentic
• Courageous
• Collaborative

About The Role

Based in Footscray, and reporting to the Marketing and Brand Manager you will be responsible for the overall management of the ASRC’s websites and web platforms including the coordination of metadata, user experience and the integrity of all digital platforms and content delivery.

The role is responsible for the creation, management and optimisation of donation, supporter acquisition, consumer marketing, advocacy and supporter engagement pages to drive brand and product awareness across all online channels. This function optimises the online experience and thereby, the engagement of the ASRC’s supporters.

The successful candidate will be an expert in measuring, testing, reporting and applying digital metrics (Google Analytics and CRM) in order to offer strategic input and implementation of fundraising campaigns in collaboration with other departments and key program stakeholders.

The role is critical in supporting the wider Marketing and Brand team across the digital ecosystem to tell the story of the ASRC whilst building deeper engagement with our supporters by enhancing their online experience.

About You

The successful candidate will be a highly intelligent and talented professional with expert knowledge in social media communications.

In addition to your demonstrated experience in digital/online marketing or fundraising, you will possess the following skills and expertise:

• Demonstrated knowledge of content management systems (CMS), digital project management, UX and data analytics and reporting
• Experience in developing and implementing digital marketing campaigns
• Experience in supporter journey mapping and strategy & implementation of paid social media and email marketing campaigns
• Proven experience in digital project management, governance and delivery including writing guidelines for process and best practice
• Solid knowledge of website analytics tools including Google Analytics and other Google tools such as Google Ads, Keyword Planner Tool
• Demonstrable expertise in leading and managing SEO campaigns
• Strong working knowledge of HTML and CSS and experience working with Wordpress
• Exceptional organisational and planning skills including experience using systems for campaign planning
• High level communication skills including the ability to work with and form relationships with a range of culturally diverse stakeholders

Lived experience of seeking asylum in Australia is highly desirable. Knowledge of policy and issues impacting on people seeking asylum in Australia as well as previous experience working within a not-for-profit environment, would also be advantageous. Salesforce knowledge is desirable.

Employee Benefits

Joining the ASRC means being a part of the largest human rights organisation in Australia, supporting refugees and people seeking asylum. We recognise and appreciate our incredible staff for their contribution, dedication and passion to support and empower people seeking asylum by providing the following conditions above the relevant modern award:

• Flexible Working Arrangements, including the ability to work remotely
• Annual Leave Loading of 17.5%
• Additional discretionary leave provisions including:
  • Bonus Paid Leave over the December-January Holiday Season
  • Paid Pandemic Leave
  • Leave due to Cultural or Religiously Significant Events
  • Aboriginal or Torres Strait Islander Leave
  • Leave for Staff Seeking Asylum
  • Gender Affirmation Leave
• Free onsite car and bicycle parking
• Salary packaging (up to $15,900 per year tax free)
• Entertainment Packaging (up to $2,650 per year tax free)
• Discounts via HR systems provider at grocery and retail outlets
• Close proximity to public transport (100 metres from Footscray station and buses)

next steps

Please find the Position Description attached below to address the Selection Criteria in your application.

Only applications that include a CV and cover letter addressing the Selection Criteria, will be considered.

All offers of employment are subject to a satisfactory Criminal History Check, proof of COVID-19 vaccination status and provision of a valid Working with Children Check prior to commencement.