Overview

Professionals Australia is a contemporary and innovative union, representing the industrial and professional interests of a range of professional employees across Australia. Our members include engineers, scientists, pharmacists, managers, IT professionals, translators and interpreters, and architects.

We are committed to growing our membership and building strength by working with our members in their workplaces, across industries and within their professions.

We strive to make a positive difference to our members’ working and professional lives and we are working hard to gain greater respect, recognition and rewards for our members and the important professional services they deliver.

Role description

We are seeking a hands-on social media marketing and content officer to join our marketing and communications team

You will be responsible for managing several social media accounts across multiple platforms, primarily Facebook, Twitter, and LinkedIn. You will also be responsible for developing content to drive member engagement and build and convert leads across these platforms, working with subject matter experts across the organisation to drive your content strategies.

This means you will have some working experience with design, at least using off-the-shelf platforms such as Canva (or similar) and ideally a familiarity with videography and post-production (or a desire to develop this skill).

You will be able to execute CRM and email marketing strategies, where required to do so, working with the Digital Marketing Officer and will have working experience with a wide range of other digital marketing tools.

The successful candidate will ideally have a qualification in communications, marketing, journalism or public relations. This position is suitable for a candidate with 5+ year professional experience.

Key responsibilities: 

• Maintain and grow the Association’s social media brand(s) and reputation
• Social media management across multiple accounts and platforms
• Write and develop digital content 
• Design graphics and digital content for social media
• Develop and/or work with contractors to create video content
• Schedule and implement webinars and seminars
• Execute CRM strategies to attract and acquire new members
• Utilise data to analyse social media performance for continual improvement

Experience and qualifications

We are looking for candidates who have:

• Tertiary qualifications in marketing or communications.
• A background working in social media and digital marketing, including SMO, SMM, SMA, affiliate across multiple accounts and platforms
• Experience using databases and analytics to plan, analyse and optimise engagement and conversions
• Working experience with design, at least using off-the-shelf platforms such as Canva (or similar) 
• A strong understanding and working experience with CRM and email marketing strategies
• Strong communications and writing skills for optimal social media performance
• Interpersonal and internal stakeholder engagement skills
• A background or exposure with organisations connected with engineering, science or a related discipline or a strong understanding of the role of technical professionals
• A belief and commitment to union values

Salary and conditions

Negotiable based on experience.

Flexible working arrangements and attractive leave entitlements including 12 rostered days off per year and 4 days paid shutdown leave.

Whilst the position is based at the Federal Office in West Melbourne, Victoria, we are open to applications from candidates in other states.

Further information

People from diverse backgrounds, including Aboriginal and Torres Strait Islander people, are strongly encouraged to apply.

Please contact Emma Kemmery, Acting Marketing & Communications Manager, on 0401 008 997 to discuss the role in detail.