About the Company:

Our client is the largest hunger-relief charity in Australia, operating on a scale that makes it crucial to the work of the front-line charities that are feeding vulnerable Australians.

About the Role:

The organisation is currently seeking a Digital Marketing Specialist who would be responsible for managing digital marketing channels within WA including social media, email marketing, websites and online fundraising platforms. This includes leading the planning and delivery of digital content creation and optimisation to support the organisations overall Strategic Plan
 
As a key member of the Marketing and Communications team, this role works closely with the Fundraising, Healthy Food for All and Operations teams to provide meaningful input on digital marketing opportunities and to report on the success of activities undertaken.

Responsibilities Include:

• Managing the organisation's digital channels including website, social media, email marketing, Google Ads and fundraising platforms.
• Developing an annual digital marketing plan incorporating the latest trends and best practices to continually drive growth and engagement.
• Planning, implementing and evaluating digital campaigns and initiatives aimed at increasing brand awareness, program participation and fundraising outcomes including the acquisition of new donors, retention of existing donors and user journeys
• Assisting with the development of creative and engaging content that drives growth and positive engagement across all social media channels to achieve brand, marketing and fundraising objectives.
• Managing and maintaining the organisations website and developing strategies to increase visitation by incorporating highly effective SEM and SEO techniques

Job Requirements:

To be considered for this exciting opportunity you will have the following:

• Experience in a similar digital marketing role with proven abilities in developing and driving digital campaigns and strategies
• Proven skills in publishing creative and engaging content for digital channels to engage a variety of audiences
• Experience in executing digital marketing campaigns across multiple channels
• Social media management experience with particular focus on Facebook, LinkedIn, Instagram and YouTube
• The ability to provide concepts, ideas and solutions that engage, inform and motivate
• Experience managing and maintaining websites using WordPress (or similar)
• Demonstrated experience and knowledge of Google Analytics and social media monitoring tools
• Excellent verbal and written communication skills
• High-level administrative skills, including planning, problem-solving and organising skills
• Demonstrate ability to proactively plan, organise and prioritise workloads
• Willing and able to work occasional evenings and weekends to support events
• Valid WA driving license
• COVID-19 vaccination certificate
• Current and valid National Police clearance
• Working with Children check/accreditation

Desirable

• Degree qualification in marketing, communications, or similar
• Experience in digital fundraising platforms such as Everyday Hero, Raisely or MyCause
• Experience developing marketing materials utilising Adobe Creative Cloud
• Knowledge and understanding of current privacy legislation, especially as it applies to the collection of information for market research purposes
• Experience working in a not-for-profit organisation

Benefits:

In return, you will be rewarded with a competitive remuneration package including salary packaging and the opportunity to be part of a dynamic, innovative, and long-standing community services organisation.

Applications and Enquiries:

To apply for this opportunity, please submit a current Resume via the 'Apply' link on this page.

To make an initial confidential enquiry, please contact Mandy Bowling: [email protected]  using the subject line: Digital Marketing Specialist enquiry via EthicalJobs.

Details of our privacy policy are available on our website: http://anson.com.au/about/privacy-policy.