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Individual Giving Coordinator - Loyalty - Australia-wide

Amnesty International Australia
  • Are you a passionate and motivated Human rights defender?
  • Exciting opportunity to drive and develop our Loyalty and Retention activities
  • Permanent full-time role at a leading not for profit to help challenge injustice

This is an exciting opportunity to join our Fundraising team coordinating the recruitment and ongoing loyalty of our regular and one off donors, to ensure that Amnesty International Australia (AIA) is successful in reaching our fundraising strategic objectives. You will have the know-how, passion and commitment to continually inspire supporters in showing regular financial support to Amnesty International Australia.

Working closely with Individual Giving Lead - Development and Loyalty and staff across AIA, you will be responsible for developing strategies which retain and extend relationships with donors. Focusing on our regular givers (Human Rights Defenders), you will develop and implement leading loyalty and retention strategies through a range of channels including telemarketing, direct mail, digital and other emerging channels.

Your creativity, strategic and analytical mindset and “can-do” attitude will see you make a valuable contribution to our broader Fundraising area, as well as ensure that our Fundraising team continues to grow and contribute to our reputation as a leader in the industry.

Key responsibilities:

  • Develop, manage and optimise HRDs loyalty and retention programs and monitor budgets and expenditure to meet fundraising strategic objectives and targets
  • Review and optimise the HRDs’ cross channel retention journey
  • Manage Telemarketing retention campaigns and agencies
  • Manage the design, production and distribution of HRDs retention materials (online and offline)
  • Work with Data and Insights to implement reporting to track results, and analyse the performance of program and specific campaigns
  • Work with the Individual Giving Lead - Development and Loyalty to conduct retention and attrition analysis and to develop and maintain attrition modelling, to assist with formulation of retention strategy and improvements
  • Work with Supporter Care Lead on setting targets KPIs to improve retention, review processes and scripts, and conduct/organise training sessions to support their work
  • Maintain, develop and optimise digital in the supporter journey in order to optimize the performance of the retention program
  • Work with Fundraising Team members to monitor the impact of their activities on retention of HRDs in order to maximise regular giver retention and engagement
  • Manage retention campaigns within CRM and discover and implement opportunities for process and campaign automation.
  • Ensure RG loyalty and retention programs are integrated into broader fundraising and organisational campaigns and communication objectives, utilising opportunities when they arise

In return, you will be rewarded with generous and flexible working conditions, a fantastic environment working alongside committed and dedicated individuals and an opportunity to directly contribute to the long term sustainability of our organisation. To view some of the fantastic benefits that you will be offered as an employee, please visit our website.

To learn more about this role, please view a detailed position description. If this role sounds like you please apply below.

You must answer the following selection criteria and attach your CV/Cover Letter as part of your application.

  1. Please demonstrate your experience developing, implementing or optimising strategic cross-channel retention programs or journeys to strengthen relationships with existing donors.
  2. Please demonstrate your experience and skills planning and managing complex or diverse projects or campaigns, with many stakeholders.
  3. Please comment and provide examples of your ability to identify opportunities and offer creative and innovative solutions.
  4. Please provide an example of your ability to track and monitor results and analyse the performance of programs and specific campaigns.

Diversity, Inclusion and Wellbeing:

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

About Us:

Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone

We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.

Every day we move closer to a world where human rights are enjoyed by all.

We stand for equality, justice, freedom, and human dignity and uphold these values:

  • Empowerment - we build people power
  • Persistence - we are resolute in pursuit of our goals
  • Integrity - we hold ourselves to the highest standards
  • Courage - we are fearless in upholding human rights

How to apply

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