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Individual Giving Coordinator - Direct Marketing - Flexible Location

Amnesty International Australia
  • Are you a passionate and motivated human rights defender?
  • Exciting opportunity to drive and develop our Direct Marketing programs to help challenge injustice
  • Permanent, full time opportunity ($95,750 + 10.25% super) based from any our Action Centres (hybrid WFH arrangements available)

People from cultural and linguistic diverse backgrounds and First Nation Australians are strongly encouraged to apply.

This is an exciting opportunity to join our Fundraising team coordinating the ongoing planning, development maintenance and monitoring of fundraising and direct marketing programs to ensure that Amnesty International Australia (AIA) is successful in reaching our fundraising strategic objectives. You will have the strategic and analytical mindset, passion and commitment to continually inspire supporters in showing regular financial support to Amnesty International Australia.

The role sits within the Individual Giving area, whose aims are to recruit and retain regular and one off donors through a variety of channels and tactics. This role is responsible for coordinating our multichannel fundraising appeals, with a focus on the supporter journeys of our cash donors.

This position has a high level of autonomy and is responsible for the day-to-day management and supplier relationships required to deliver our fundraising appeal program and associated income. Regular performance tracking, analysis and reporting is also required to contribute to the strategic direction of the direct marketing program.

Key responsibilities:

  • Coordinate our program of direct mail activities, including the annual program of mail appeals to existing supporters
  • Undertake all steps in the production of mail appeals, including coordinating the work of suppliers
  • Monitor, analyse and achieve annual and long term KPIs, ROI and LTV
  • Utilise Baramba (Amnesty’s CRM) and liaise with the Data Insights and Analytics team to ensure appropriate targeting and segmentation of supporters
  • Work with the Individual Giving Team and Supporter Engagement to ensure supporters are retained and engaged, especially during the donor’s first 6 months
  • Respond to complaints and feedback in a consistent, high quality, relevant and timely manner, including working with the Supporter Care team to coordinate and record relevant information
  • Drive innovation through new initiatives whilst ensuring best practice internal processes are followed to deliver growth and efficiencies
  • Undertake other fundraising coordination tasks as required as part of the individual giving strategy
  • Manage relationships with service providers to ensure integrity of programs and that content produced is in line with brand and values

You will have:

  • High level communication & interpersonal skills (written, face to face, telephone, social media)
  • Demonstrated planning and project coordination skills
  • Proven ability to work to, monitor and report against specific project targets
  • Ability to identify opportunities and offer creative and innovative solutions to problems
  • Strong work ethic: energy, initiative, vision and commitment
  • Proven experience managing direct mail communications, including print and production management
  • Experience of targeting, segmentation and personalisation techniques
  • Ability to utilise CRM to analyse and extract data
  • Experience in all key aspects of fundraising direct marketing campaigns and/or other related techniques for a non-profit organisation, including strategy development and implementation

You will benefit from generous work/life initiatives including working from home arrangements and a flexible leave and working hours scheme, a supportive environment working alongside committed and dedicated individuals and an opportunity to create a meaningful human rights impact. To view more of the fantastic benefits that you will be offered as an employee, please visit our website.

To learn more about this role, please view a detailed position description. If this role sounds like you please apply below. You must answer the following selection criteria in your Cover Letter and attach your CV.

Selection Criteria:

  1. Please outline your experience developing and implementing strategic fundraising appeals and journeys
  2. Please share your experience tracking and analysing the performance of campaigns
  3. Please comment and provide examples of your ability to identify opportunities and offer creative and innovative solutions
  4. Please demonstrate your ability to build positive internal and external relationships

Diversity, Equality and Inclusion

AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.

AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process. If you require reasonable adjustments to be made during the recruitment and interview process, please email us at humanresources@amnesty.org.au using the subject line: Individual Giving Coordinator - Direct Marketing - Flexible Location enquiry via EthicalJobs.

About Us:

Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone. We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur. Every day we move closer to a world where human rights are enjoyed by all.

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