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Digital Marketing Coordinator

Baker Heart and Diabetes Institute
  • Based in Melbourne
  • Full-time, 1-Year contract
  • Generous Salary Packaging options

About the Baker Institute

Baker Heart and Diabetes Institute is an independent, internationally renowned medical research facility. Our work extends from the laboratory to wide-scale community studies with a focus on diagnosis, prevention and treatment of diabetes and cardiovascular disease.

About the Role

We seek a creative Digital Marketing Coordinator to join our Community and Corporate Relations (CCR) (fundraising) team. The CCR team endeavours to increase awareness of the valuable and innovative research being undertaken at the Baker Institute, and to raise funds that enable the Institute to achieve its mission.

The Digital Marketing Coordinator is responsible for developing compelling content to engage existing and prospective donors, supporters and the general public, to the Baker Institute. The successful candidate will have the opportunity to develop and implement the digital strategy, including but not limited to: effectively and timely delivery of relevant fundraising campaigns and events through social media and online platforms; and analyse fundraising and marketing content-related insights.

Key Duties

In this role you will be expected to:

  • Enhance the Baker Institute’s brand with informative online content that encourages dialogue and support to our work.
  • Create content that drives data capture for multi-channel donor conversion campaigns.
  • Drive traffic to the Baker Institute’s website, social media platforms and donation pages.
  • Develop email communications that support planned fundraising campaigns and events, and donor care updates (including monthly e-newsletters).
  • Maintain and monitor performance of all online communications.
  • Liaise with internal and external stakeholders to develop and/or gather contents for direct marketing activities.

Skills and Experience

You will have:

  • A minimum 1-year experience in a digital marketing role for a fundraising organisation or similar.
  • Experience in developing content to attract and engage people in digital and/or social media content.
  • Strong relationship management skills.
  • Demonstrated ability to inspire and engage with written and visual content.
  • Excellent time-management ability to meet deadlines without compromising work quality and accuracy.

Benefits

Working at the Baker Institute offers flexibility, professional development, and the opportunity to contribute to a research centre of world renown. Benefits include generous salary packaging, an employee assistance program, and an active social club, as well as modern offices and laboratories adjacent to the Alfred Hospital and walking distance to St Kilda Road, Chapel Street, and Fawkner Park.

Remuneration will be commensurate with the successful candidate’s qualifications and experience.

We will close this job ad as soon as we have enough applicants so please apply without delay.

The Baker Institute is an Equal Opportunity Employer and we welcome interest from Aboriginal and Torres Strait Islanders for roles within the Institute. We value diversity, inclusivity, gender equity and we promote family friendly practises. We are a proud recipient of an inaugural Athena SWAN Bronze Award from Science in Australia Gender Equity (SAGE).

Contact details

Heidi Black, Senior HR Partner

Baker Heart and Diabetes Institute
03 8532 1111 or 03 8532 1466

A position description is attached.

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