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Digital Recruiter

Australian Council of Trade Unions
  • Full time Contract role (18 months) working with the peak body for the Australian union movement, defending and advancing workers’ rights
  • Excellent opportunity based in the Melbourne

Our organisation

The Australian Council of Trade Unions (ACTU) is the peak union body representing over 1.5 million workers and their families.

Since its creation in 1927, the ACTU has spearheaded some of the most fundamental workplace struggles in Australia’s history.

The ACTU’s role as a peak body is to be a national voice for our movement and defending and advancing workers’ rights by co-ordinating union campaigns, representing workers at a range of government and non-government forums and to provide industrial, policy and other support to our affiliates.

The role

As part of our Growth and Capacity building work, we have established a Digital Recruiter role which will focus on engagement, recruitment and retention techniques and strategies to drive union growth and supplement the core organising, campaigning and advocacy work of the ACTU and its 38 affiliate unions.

The digital recruitment unit will develop campaigns to drive union growth. It will design campaigns and experiments with new and innovative techniques to engage, sign up and retain different groups of workers as members of unions.

Importantly, the role will play an important part in working collaboratively with the ACTU's union affiliates, it will assist in transfer of knowledge and sharing of information throughout the union movement including through contributing to presentations and workshops.

Essential criteria

  • High level of commitment to growing the union movement to improve the lives of working people
  • High level digital fluency, including knowledge of and experience with digital campaign platforms
  • Demonstrated experience in running recruitment/acquisition and retention campaigns using digital strategies such as:
    • Social media marketing, targeting and segmentation
    • Search engine optimisation (SEO)
    • Peer to peer (P2P) SMS and AI driven webchat
    • Targeted email, including automated journeys
    • Online one-to-one engagement
    • Data matching and modelling
    • Reporting and analytics
    • Building online communities
  • Experience with, or drive to learn, best practices with online organising, communications and fundraising
  • Ability to manage, plan and prioritise work in a fast-paced environment with multiple competing demands and on a range of disparate and concurrent projects
  • Excellent written communications skills
  • Ability to exercise sound judgement and independent decision making
  • Demonstrated ability to use data insights to improve campaigns

Desirable criteria

  • Knowledge of front-end programming languages and frameworks
  • Proficiency in managing data, including using Microsoft Excel & SQL
  • Demonstrated understanding or experience in union organising
  • Experience in union, political or issue campaigns, or fundraising or subscription campaigns
  • Presentation skills and ability to communicate technical concepts to non-technical audiences
  • Background in the advertising industry or digital agencies would be highly regarded, including experience designing and operating commercial acquisition campaigns

Benefits

The ACTU will offer the successful candidate a competitive salary based on skills and experience, along with 15% superannuation and generous leave arrangements.

A position description is attached.

How to apply

This job ad has now expired, and applications are no longer being accepted.

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