The Media Officer will be responsible for delivering effective media and communications plans to drive brand and campaign outcomes. They will build and leverage relationships with news outlets in a fast-changing landscape, and manage reactive opportunistic media across a diverse range of issues. This role will be instrumental in helping World Animal Protection achieve its brand objectives both locally and internationally. This role provides an excellent opportunity to contribute to animal welfare, by working to increase brand awareness and establish our organisation as a global leader in animal protection.
This position will work as part of a small, close-knit and passionate team, reporting to the Communications Lead. The successful candidate will be reliable and driven, with the focus to manage multiple projects and daily deadlines. They will have a good sense of judgment in working with sensitive information, and will be trusted to apply their knowledge of end-to-end campaigns by providing their advice, skills and execution.
The role will be based in Sydney but may involve some interstate and international travel.
- Implement and manage media relations plans to generate media coverage that meets strategic objectives for priority campaigns, fundraising and brand;
- Support the Communications Lead in developing and delivering media and communications plans for Australia;
- Respond, in a timely and effective manner, to reactive media opportunities
- Generate content including digital and offline copywriting;
- Identify, gather and deliver newsworthy content by engaging with key stakeholders across the business;
- Participate in other writing and communications projects to support business development and internal communications initiatives, as directed;
- Provide briefings for organisational spokespeople;
- Oversee the day-to-day management of key media relationships in traditional, social and PR channels;
- Accurate monitoring of data, including evaluation and reporting.
- 3-5 years’ experience working in a similar professional environment media or PR
- Demonstrated knowledge of the current media landscape (including the latest trends in social media), activation and measurements.
- Proven experience in assisting in the planning, coordination and implementation of effective communication strategies and events, including community engagement
- Experience working on end-to-end campaigns, with extensive knowledge of communications including planning, executing and following-up communication to relevant stakeholders both internally and externally
- Excellent written and oral communication skills
- Experience in, or ability to monitor and report on communication channels
- Strong organisational and interpersonal skills, including exceptional stakeholder management skills
- Strong attention to detail and ability to manage multiple projects and daily deadlines
- Demonstrated ability to exercise good judgment and use discretion with sensitive information.
- Computer literate using Microsoft packages, e.g. Word, Excel, PowerPoint, Outlook
- Previous use of Isentia Mediaportal and AAP Medianet
Who we are:
World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our close-knit Sydney team, located in St Leonards, is full of a diverse range of people who all share a passion for creating a world where animals live free from suffering.
Our vision is a world where animal welfare matters and animal cruelty has ended. We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.
Join us and together we can move the world for animals.
Benefits of working with us:
- A 35 hour working week
- 17.5% annual leave loading
- Extra paid leave days at Christmas time
- Paid study leave and study fee assistance where eligible
- Flexible working options and a time off in lieu program
- The opportunity to voluntarily get involved in our campaigns and actions to help move the world to protect animals