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Media Officer - Melbourne / Sydney

Employer: PETA Australia
Work Type/s: Full Time
Classification/s: Animal Welfare & Protection, Communications & Marketing, Media & Arts
Sector/s: Not For Profit (NFP)
Location: Sydney

Job posted on: 03 January, 2019.
Applications close: 17 February, 2019. (Expired)

Position Objectives:

  • To cultivate and maintain relationships with the media, develop stories, and establish the approach for the presentation of those stories
  • To find opportunities to promote the animal rights message through television, radio, print, and online media
  • To generate media coverage for PETA's activities

Term of Employment: Full-time

Reports to: Founder

Location: Melbourne or Sydney

Primary Responsibilities and Duties:

  • Research and identify appropriate media outlets, as well as specific journalists, for securing coverage of PETA's investigation-related, scientific, legal, corporate, celebrity, and other animal-protection campaigns
  • Oversee the cultivation and maintenance of professional relationships with these media outlets and specific journalists
  • Establish and execute the strategy for presenting stories to select media outlets in order to secure coverage
  • Work proactively across PETA departments to ensure that any and all projects with media potential are identified
  • Create and pitch content specifically tailored to influential media outlets' audiences or readerships
  • Act as a spokesperson and conduct interviews when required
  • Stay informed about current events and celebrity news
  • Prepare and manage news releases
  • Respond to media queries and prepare media statements
  • Follow up with media outlets and journalists to secure placement
  • Solicit free placement for print advertisements and video public service announcements
  • Track and analyse the results of each media pitch and adjust efforts accordingly
  • Maintain and update PETA's media databases and other files
  • Prepare the agenda for and chair weekly media meetings and participate in brainstorming
  • Perform any other duties assigned by the supervisor


  • Prior experience in a similar role
  • Thorough commitment to and knowledge of animal rights issues and campaigns
  • Sophisticated understanding and appreciation of creative work
  • Excellent written and verbal communication skills
  • Proactive and self-motivated outlook, with the proven ability to work both independently and as part of a team
  • Demonstrated ability to communicate effectively with a wide variety of people
  • Proven excellent organisational skills and attention to detail
  • Ability to take initiative and follow through
  • Proven ability to work well under pressure and meet deadlines
  • Interest in celebrity culture
  • Adherence to a vegetarian or vegan lifestyle preferred
  • Supportive position with regard to PETA's philosophy and the ability to advocate for PETA's positions on issues professionally
  • Commitment to the objectives of the organisation
How to apply for this job

This job ad has now expired, and applications are no longer being accepted.