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Acquisition Direct Engagement Executive - Melbourne

Employer: Australian Red Cross
Work Type/s: Full Time
Classification/s: Business Development & Sales, Communications & Marketing
Sector/s: Not For Profit (NFP)
Location: Melbourne

Job posted on: 14 May, 2018.
Applications close: 30 May, 2018. (Expired)

  • Full time position

The Role

Working closely and with direction from the Acquisition Direct Engagement Manager, you will deliver a portfolio of integrated multi-channel and supporter-centric strategic initiatives focused on the acquisition of and reactivation of lapsed supporters through direct channels.

You’ll be responsible for implementing a sales strategy to deliver on supporter targets and growth in income through supporter engagement (welcome and induction) involving multi-channel direct marketing, community engagement, above the line media and digital.  The role will work across multiple income generating Red Cross products (including but not limited to regular giving, single giving, bequests, community fundraising, workplace giving, volunteers, first aid and new products).

About You

You have a sound understanding of evidence-based consumer acquisition strategies that deliver financial and non-financial targets. Your application will demonstrate your understanding of direct marketing techniques using multiple channels and solid communication, collaboration and presentation skills. You have an inquisitive mindset and a courageous approach to innovation.

For further information, please review the position description below or contact Helen Campbell on 02 9229 4217.

Position Description: Download File 509516 PD Acquisition Direct Engagement Executive.pdf

How to apply for this job

This job ad has now expired, and applications are no longer being accepted.