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Campaign Manager

Employer: Asylum Seeker Resource Centre
Work Type/s: Full Time
Classification/s: Advocacy & Campaigns, Legal & Human Rights, Communications & Marketing, Media & Arts, Mental Health & Counselling, Project Management
Sector/s: Not For Profit (NFP)
Location: Melbourne

Job posted on: 09 May, 2017.
Applications close: 23 May, 2017. (Expired)

Organisational Context

The Asylum Seeker Resource Centre (ASRC) is both a place and a movement. We are an independent not for profit, whose programs support and empower people seeking asylum to maximise their own physical, mental and social wellbeing. As a movement, we mobilise and unite communities to create lasting social and policy change for people seeking asylum in Australia. We are proud to be owned and run by our community of volunteers and supporters.

The ASRC employs over 100 staff and depends on over 1000 dedicated volunteers to carry out programs that support and empower over 3,000 people seeking asylum each year.

The ASRC programs and services sit within six streams:

  • Humanitarian Services

  • Fundraising & Marketing

  • Innovation Hub

  • People Management

  • Advocacy & Campaigns

  • Shared Business Services

The ASRC's vision is that “all people seeking asylum have their human rights upheld and receive the support and opportunities they need to live independently”

We pride ourselves on living and breathing our values in all areas of our work – our values are who we are and guide how we operate. The ASRC values are:

  • Empowerment we work with not for people seeking asylum.

  • Holistic we collaborate to create meaningful impact: great things are achieved together.

  • Human Rights we speak up against injustice.

  • Independent we act without fear or favour.

  • Innovation we do great things with very little as we learn grow and strive for continuous improvement.

  • Integrity we are open, honest and fair.

  • One Team – we work as one team, we share our challenges and celebrate our successes together.

Advocacy & Campaigns

The Advocacy & Campaigns team seeks to bring about lasting social, legal and policy change in regard to people seeking asylum. The team advocates for people seeking asylum to be treated fairly and humanely with their rights respected under international human rights law. 

As part of the ASRC's Strategic Plan, a major objective is building a collaborative, diverse and effective movement that drives change to restore and uphold the rights of people seeking asylum. A key strategy to achieve this objective is to effectively engage, educate and mobilise advocates and base supporters to take action and lead change. The ASRC has undertaken important research into “Making the best case for people seeking asylum with words that work” and the findings influence all our campaigns and communications.

Campaign Manager

The role oversees strategic campaigning activity and delivery of issues-based campaigns in the community and across print, electronic, social and digital media. The role is responsible for both campaign strategy development and implementation.

This role provides an exciting opportunity to reframe the discourse regarding people seeking asylum as values-driven and inclusive resulting in social and policy change. You will work with the Director Advocacy & Campaigns to develop and implement short and long-term campaign strategies that change attitudes and deliver specific policy outcomes. You will also work on campaigns which are focused on events, with emphasis on the next Federal Election. With the general election possible in the next 18-24 months, now is the time to focus the ASRC‟s campaigns on achieving policy change.

You will use creative and innovative ways to engage with and mobilise the community and reach new audiences both in person and online. The Campaign Manager is integral to meeting one of the ASRC's 2013-2017 Strategic Plan Goals to 'Harness support from the Australian community resulting in the fair treatment of asylum seekers'.

The role involves both inbound and outbound media liaison. You will manage the ASRC's response to media enquiries and proactively seek media coverage of ASRC campaigns.

The position works closely with others in the ASRC and the sector to ensure collaboration and consistency across advocacy and campaigning efforts.

Key Responsibilities


  • Develop and implement campaign strategies. Specifically, Drive ASRC-wide campaigns informed by the work we do and the experiences of our members.
  • Work with the Community and Engagement teams to develop and implement a campaign strategy to support 'Right Track' - the right to a fair process, permanent protection, family reunion and community-based assessments.
  • All ASRC campaigns need to embed the findings of the ASRC's 'Words that work' messaging research
  • Implement and manage the ASRC's online campaign platform (powered by NationBuilder).
  • Work closely with the Marketing & Brand Manager, Community Engagement Manager and other members of the campaign and fundraising teams to coordinate the development and execution of campaign communications, including key message documents, EDMs, campaign events, collateral and media releases to engage and mobilise key audiences. 
  • Develop and manage the ASRC's digital campaign strategy and content, including management of a Campaign Coordinator.

  • Initiate and develop creative content to support campaigns including scripts, videos and online materials.

  • Recruit and manage a team of campaign volunteers.

  • Work closely with a range of internal and external stakeholders to successfully implement the ASRC's campaign strategy.

  • Manage the Advocacy and Power Program, providing the opportunity and platform for people with a lived experience to be actively involved in advocacy.


  • Initiate and manage media events in line with strategic campaign directions, including writing and producing campaign communication materials including media releases, opinion pieces, media kits and plans, briefing notes and key message documents.

  • Manage issue-based media enquiries and develop/direct responses accordingly.

  • Coordinate management of the ASRC‟s media relationships and contact database in conjunction with the CEO, Director of Advocacy & Campaigns and Marketing & Brand Manager.

  • Monitor media and develop responses to stories as necessary.

Key Selection Criteria


  1. Effective project and time management skills, including the ability to meet competing deadlines and be adaptive in a rapidly changing environment.
  2. Strong experience across online media and communications, with demonstrated experience using and maximising social media.
  3. A track record of success in media management, with proven ability to generate coverage across a range of broadcast, print media and online media specifically in a campaign context.
  4. Demonstrated experience in campaign communications and developing key messages in a political context.
  5. Excellent written and verbal communication skills and ability to create engaging content.
  6. Relevant tertiary qualifications such as Communications, or equivalent experience.
  7. A track record in developing and implementing campaign strategies against measurable targets.


  1. An understanding of the policy development process and issues-based advocacy.
  2. Knowledge of the context of practice with people seeking asylum, including the refugee determination process.
  3. Experience in working with people from culturally and linguistically diverse backgrounds, with a demonstrated commitment to the principles of social justice.
  4. Experience working with and managing volunteers.


The Campaigns Manager is accountable to the Director - Advocacy & Campaigns for the fulfilment of requirements outlined in this job description. As is the case with all staff (paid and unpaid), ultimate accountability is to the ASRC Board.

Hours of work

The position is a full-time position, 5 day a week position. We will also consider requests to work 4 days per week or a 9 day fortnight (salary and other benefits would be applied pro rata).


The position will be primarily based in our Footscray office, but may require you to work off-site on occasion.

Salary & conditions

This position is offered as a full-time position. It will be an initial 12-month contract and then ongoing position (subject to satisfactory work performance).

The ASRC offers an exceptional salary package equating to around $80K per annum, with a base of $75,000, up to $15,899 per annum salary packaged, plus employer's superannuation contribution and annual leave loading.

Employment entitlements and benefits also include:

  • Additional Meals and Entertainment Salary Packaging

  • 1 Rostered Day Off every month

  • 4 weeks annual leave with 17.5% leave loading per annum

  • 2 additional weeks paid bonus leave at Christmas (at times determined by the ASRC)

  • Generous personal & compassionate leave

  • 12 weeks paid parental leave (after 12 months service)

  • Free lunch daily

  • Car and bicycle parking available

Professional Development

All forms of employment with ASRC, paid or voluntary are subject to continued compliance with our Child Safety and Reporting Policy. All or any breaches to this policy may result in disciplinary action being taken and/or the cessation of the employment contract or volunteer agreements.

All offers of employment are subject to a satisfactory Criminal History Check and provision of a valid Working with Children Check prior to commencement.

How to apply for this job

This job ad has now expired, and applications are no longer being accepted.