The Race Discrimination Team undertakes a program of policy, project, education and public awareness work under the Commission’s National Anti-Racism Strategy including a national anti-racism campaign and initiatives to progress a National Anti-Racism Framework.

The Commission has recently been given funding to deliver a program of anti-racism work to support Muslim, Palestinian, Arab, Jewish and other communities in Australia affected by the Hamas-Israel conflict.

Purpose of the position

The successful application will:

• Develop, plan, execute and evaluate a time sensitive awareness campaign to combat antisemitism, Islamophobia, anti-Arab and anti-Palestinian racism and hate with tailored anti-racism content, including through Commission campaign and other channels.
• Coordinate and prepare all communication materials and ensure they meet objectives, and are targeted effectively to campaign audiences.

Key responsibilities

Develop and implement public awareness campaign plan

• Develop and execute an anti-racism public awareness campaign for communities affected by the Israel – Hamas conflict across multiple channels that include paid, earned and owned strategies.
• Develop campaign key messages, identify audiences and establish an appropriate mix of channels and activities to reach them.
• In consultation with the Strategic Communications Team identify proactive media opportunities and develop responses to reactive media enquiries.
• Ensure campaign activities are integrated across Commission channels.
• Monitor and evaluate the results of campaign activities.

Leadership

• Set the campaign objectives and direction and provide advice to internal stakeholders including the Race Discrimination Commissioner and the Commission Executive on the campaign’s program of work.
• Plan and manage campaign budget and campaign plan.
• Manage the procurement and engagement of relevant external suppliers and vendors in accordance with guidelines as required.
• Provide strategic advice on the best use of resources to achieve campaign objectives.
• Manage the Communications Officer.

Content creation

• Write high-quality, engaging and on-brand content for a variety of traditional, digital and social platforms and channels, tailored to a range of audiences, and ensure a consistent and appropriate style and tone of voice is applied across all communication outputs.
• Ensure a consistent and appropriate style and tone of voice is applied across all campaign outputs.
• Oversee the creation of multimedia content where required, including engaging designers, videographers and photographers.

Build and maintain effective stakeholder relationships

• Build and maintain effective stakeholder relationships with a diverse range of stakeholders including negatively racialised communities affected by the Middle East conflict.
• Ensure key senior internal stakeholders are regularly briefed about campaign activities, risks and mitigations.
• Collaborate with internal subject matter experts and personnel (eg Strategic Communications Team) to ensure effective delivery of the campaign and leveraging of existing channels and networks.

Key capabilities and role requirements

Professional knowledge and skills

• Demonstrated experience in successful hands-on implementation of communication campaigns and activities.
• Knowledge of race, racism and anti-racism in the Australian context.
• Demonstrated experience in providing communications support on sensitive issues in a complex operating environment.
• Demonstrated experience managing social media channels to boost reach and engagement, include paid campaigns, and experience in the use of analytics to measure the effectiveness of social media activity.
• Superior written communication skills, with a track record of writing across a variety of different media and audiences, and an ability to articulate complex information in an accessible and engaging way.

Experience, qualifications and accreditations

• Experience or familiarity with CMS systems eg Drupal.
• Experience in social media management platforms eg. Loomly, Hootsuite
• Experience in email marketing platforms eg. Mailchimp
• Experience with Adobe Creative Suite, Canva or other multimedia editing software.
• Demonstrated experience in implementing campaigns and / or public awareness initiatives.
• Tertiary qualifications in a relevant discipline eg communications, journalism, marketing or equivalent professional experience.
• Experience in delivering communications campaigns in negatively racialised communities is desirable.
• Experience in anti-racism campaigns or education initiatives is desirable.

Supports strategic direction

• Thinks strategically and aligns work to support the Commission’s purpose and direction.
• Demonstrates sound judgement and recognises the links between interconnected issues.
• Identifies problems and works to resolve them.
• Excellent time management skills and ability to manage priorities to ensure effort is spent on activities with the greatest strategic impact.

Relationships and interpersonal skills

• Build and sustain positive relationships with team members, colleagues at all levels and external stakeholders.
• Operates as an effective member of the team; actively listens, works collaboratively, and draws on team and colleagues’ strengths.

Communication

• Confidently present messages in a clear, concise and articulate manner
• Seeks to understand the audience and tailors communication style and messages accordingly.

Discusses issues with stakeholders respectfully, empathically, credibly and thoughtfully without getting personal or aggressive.

A position description is attached.

Additional Information

We value inclusivity and diversity and seek people who support and model the behaviours we promote in our workforce. We strongly encourage applications from First Nations Australians, mature workers, people from culturally and linguistically diverse backgrounds, carers, LGBTQI+ and people with disability.

Under section 22(8) of the Public Service Act 1999, employees must be Australian citizens to be employed in the Australian Public Service (APS) unless the Agency Head has agreed otherwise, in writing.

The Commission is committed to providing an accessible, inclusive work environment to enable people with a disability to participate fully in all aspects of employment. Applicants are encouraged to request reasonable adjustment as required to assist your participation in this recruitment process.

Please provide a resume and covering letter outlining your interest in this position. You are not required to address each selection criterion individually but should provide sufficient information to demonstrate that your skills, knowledge and experience are the right fit for this position. Please be accurate, succinct and show a clear connection with the selection criteria for the role.

The successful candidate will demonstrate the ability to fulfil the requirements of the role in an impartial and respectful manner as required by the APS Code of Conduct. The successful candidate will uphold the integrity and independence of the Australian Human Rights Commission.

As part of the recruitment and selection process, applicants will be required to consent to and undergo background checks which may include character and social media checks.

Additional information may be sought from [email protected] using the subject line: Campaign Manager - Community Support enquiry via EthicalJobs.